Logo & Branding
An example of the company's log featured on a building. This is useful in helping the client visualize the logo during the creative process.
The challenge I faced when creating this logo was making something that was visually compact while using the letters to communicate the technical nature of the capacitor manufacturing process. I accomplished this by using lines inside the letters to show that detail.
Iterations & Examples
Below are some ideations of the logo after my initial conversation with the client. You can see small adjustments made to get to the final product. I also created different versions of the logo to be used in different contexts. For example, a variation without the line spacing will fare better when produced on embroidery.
