Official Poster
I created this poster using original assets, including photographs of the subjects that I composited onto a backdrop using masking and blending techniques. I also designed a logo for the event using custom typography.
The biggest creative challenge was presenting all the information cohesively, in a way that would be as little effort as possible for the eyes to take in the information. I achieved this through meticulous trial and error of spacing and sizing the elements.
Promotional assets
Print and digital assets were created and resized from the original poster.
Magic of editing.
The goal of this poster is to bring eyes onto the bright colorful subjects against a monotone background and inspire curiosity to learn more.
The subjects were essentially cut out of the studio background to allow them to float on top of a non-real background. Light adjustments and color grading were done to bring things like skin tones and other important elements to a natural level.
The subjects are placed inside a container of negative space, in order to allow for small event details to stand out. Even though the details are small, they are a passenger to the driving force of the big, demanding subjects in the forefront.
The poster demands your attention and draws you in to learn more. The client has been very pleased with this design and I can say it is one of my favorites I've worked on!
