News Coverage
Puzzle People's unveiling of their new brand on Fox News.
Logo
Logo design is crucial as it serves as the visual embodiment of a brand, instantly communicating its identity, values, and distinguishing it in the market. Puzzle People's aims to be timeless, kid-friendly, and handcrafted, and the use of wood texture and a friendly serif font help illuminate this feeling for the brand.
![](https://cdn.myportfolio.com/845e0005-bf41-4b45-a212-e15251305994/fde28a7a-adc1-4362-b08b-02befc663319_rw_1920.png?h=2ece340a05a7ceb44d53a7e40f08ac82)
![](https://cdn.myportfolio.com/845e0005-bf41-4b45-a212-e15251305994/fbaf0435-5705-4a4a-8b4b-eabf69497af0_rw_1920.png?h=ed69be75ae32845bb764f05c7c37e490)
Branding
To ensure continuity for future use of the brand I work with the clients to create a style guid that makes sure the brand is showcased correctly in all formats and expressions.
![](https://cdn.myportfolio.com/845e0005-bf41-4b45-a212-e15251305994/dc9e0cca-f7b0-4130-8c56-cc3f6b01c07d_rw_3840.jpg?h=916dc074cc02055d3ba0ba5442ff935a)
![](https://cdn.myportfolio.com/845e0005-bf41-4b45-a212-e15251305994/36a56e79-6517-4787-b0e8-d2813c4eecdb_rw_1920.jpg?h=59d0db5080ce2de93cbb73c71c1c5824)
![](https://cdn.myportfolio.com/845e0005-bf41-4b45-a212-e15251305994/70d33a3b-45f6-459c-8fb1-6a24609dd71a_rw_1920.jpg?h=327675c9c37d4474371db9edd1116c0e)
![](https://cdn.myportfolio.com/845e0005-bf41-4b45-a212-e15251305994/726fbb15-b351-4f29-86c6-79b586827093_rw_1920.jpg?h=9dba218a85214324dbecf8618346dca8)
![](https://cdn.myportfolio.com/845e0005-bf41-4b45-a212-e15251305994/8fc60f53-5a21-405e-aa60-f853bf0b618d_rw_3840.jpg?h=ed5aac01cd012b8abbfe796442fe678f)
Website
Examples of the brand featuredĀ on their new website
![](https://cdn.myportfolio.com/845e0005-bf41-4b45-a212-e15251305994/3b73eb7d-4c5b-4d1c-9225-93d290856c08_rw_1920.png?h=463ccb76a57549cf644fadcb37cd5161)
![](https://cdn.myportfolio.com/845e0005-bf41-4b45-a212-e15251305994/4b7ca203-f9f0-4ac5-b830-b49997b188f1_rw_1920.png?h=fdccd204565a0c62c1bafbdb60486d56)
![](https://cdn.myportfolio.com/845e0005-bf41-4b45-a212-e15251305994/a720ef52-7737-4382-aadc-8a9193db3525_rw_1920.png?h=dc337c520f07d394a1b0a16fe71854dc)