Site Events
I was the graphic designer for a T-Mobile Customer Experience Center and was tasked with designing posters for internal event promotion, and internal information distribution for employee awareness.
The biggest challenge I faced was laying out a large amount of text into an often limited set of page dimensions. I overcame this challenge by learning how to abstract information to its most essential parts, and break down the information into intuitive hierarchies.
Incentives
Our site came up with loads of incentives to drive winning call center performance, and many times these incentives had many details, prizes, and qualifications. This created the challenge of designing email or letter print-sized assets that had to fit all the information. The challenge honed in, what I consider to be, the very important skill of understanding and implementing a hierarchy of information.
Clothing
The T-Mobile brand is unmistakable, so often I was designing for clothing and merchandise, creating custom t-shirt designs for specific teams, departments, or regions.
Appreciation & Acknowledgement
Appreciating employees and their work was a staple of our site, and I created many original graphics highlighting people and accomplishments. Here are a few examples.
Branding
During a site reorganization, I was asked to create branding content for my team named 'Northwest Wolf Pack' catering to PNW customers in the Washington & Oregon markets.
I created branding highlighting characteristics and themes relevant to how we think of wolf packs. I created an intro video you can see below my team's 'introduction' highlighting our core values in how they relate to a wolf pack.
Instruction
Less of a design-specific task but was important in bridging the gap between creation and implementation.
I found it valuable to make videos outlining how to implement assets for employees less familiar with more advanced processes. Sometimes even adding a signature can be a challenge when other skills are your focus. Below is an example of one of the many videos I made in this spirit.
Emails & Print Assets
I designed many communications for site performance metrics, pieces of cultural awareness and relevance, company-organized resources for employees, or informational documents with information on new device releases. I was responsible for creating themes and design, and often times writing original copy based on a broad request from an email.
